Promotional web sites, discounts and networking opportunities are some of the strategies aimed at increasing college-age interaction. For forward-looking associations, filling the membership pipeline with future prospects is a smart survival skill, and attracting young talent to their industries is the first step. With that in mind, some groups have launched initiatives with students as their target. The American Institute of CPAs, for instance, seeks to counter the perception that accountancy is an isolating profession only fit for introverts. The group created two web sites, one for college accounting majors who have already expressed interest and another for high school… Read More